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This article spotlights UENDURE Tea Company’s launch of two new wellness teas—the rare Purple Tea and White Tea Golden Tips—sourced from an all‑organic farm in Nandi Hills, Kenya, led by Eldo Tea CEO Caroline Tormoi. Through this Houston–Kenya partnership, the initiative directly supports over 3,000 smallholder women farmers, helping them achieve economic stability via fair trade, a living wage, and sustainable agriculture. The collaboration reflects UENDURE’s commitment to social impact, environmental responsibility, and premium quality offerings.