Recent Articles — loose leaf tea

Matcha green tea is a very popular tea in Japan. The Japanese consume matcha green tea in their daily lives.  It is no coincidence that the Japanese tend to live longer and enjoy healthier lifestyles than many other populations.  In the U.S. matcha green tea is becoming more widely consumed, and its popularity is growing every year!  

Health Benefits of Green Tea Christopher Ochner, PhD, says "it's the healthiest thing I can think of to drink." His words aren’t exaggerated. Green tea is so wonderful because it contains catechins, antioxidants that fight cell damage. Some studies even say they may also even prevent cell damage. It's so rich in catechins because green tea isn't processed much before it gets to the consumer. Processing could damage the catechins or even destroy them altogether. Processing can also change the flavor, add bitterness where there wasn’t any, and ruin other health benefits. The closer the tea is to nature, the...

The next time you reach for a box of tea bags in your local grocery store, stop! Here at UEndure, we far prefer loose tea for its magnificent aroma and it's sumptuous flavor. Tea Bags The teabag was originally invented by New Yorker, Thomas Sullivan in the early 1900’s. They quickly increased in popularity because they were fast and easy to use. Thomas Lipton soon caught wind, and since that time the tea bag has been growing strong for over 125 years.  Most tea bags contain the dust and sediment left over from the loose tea manufacturing process. When the full tea...